ONE wins Glasgow Sponsorship Tender
(23 Sep 2008)
Glasgow City Marketing Bureau (GCMB) has appointed Platinum One to undertake a Commercial Equivalence Study across three of the city’s key festivals. PLATINUM ONE will provide GCMB with an analysis of the sponsorship market and provide recommendations on the commercial potential for each of the festivals.
Joe Aitken, Head of Major Events at Glasgow City Marketing Bureau said, “As events evolve and look to build their reputation for delivering content and driving audiences in an ever increasing competitive market place, it is essential to look at new ways to improve commercial viability. I look forward to working with PLATINUM ONE on this project, which I am sure will deliver some exciting prospects.”
Fife Hyland, Chief Executive (UK) of PLATINUM ONE commented, “Glasgow will increasingly be the centre of attention from an event and brand perspective over the next decade, so we are very excited about working with these key festivals.”