Madrid Pre Season 2009
PLATINUM ONE’S objective was to deliver a successful pre-season training camp for Real Madrid, while showcasing Dublin internationally as a location for world-class sporting activity.
PLATINUM ONE worked with Tourism Ireland, Failte Ireland, South Dublin County Council and the Department of Sports, Arts and Tourism, as well as private suppliers, in putting together a ten day pre-season and one match that would be followed internationally. We worked with sponsors, including Audi and Adidas, to deliver a prominent activation of their needs around the event.
The programme was attended by over 100 international media, with coverage being broadcast live into continental Europe, UK and Latin America, while the friendly fixture between Shamrock Rovers and Real Madrid was shown live into those nations also.
For further images relating to this event please click on the gallery link to the left.
