Strategy
PLATINUM ONE played a significant role in the development of Ireland as a venue of choice for the leading governing bodies in world golf.
Working in tandem with Fáilte Ireland and the Department for Arts, Sport and Tourism PLATINUM ONE helped construct the “Golf in Ireland” strategy in the early 1990’s. This vision paved the way for world class events such as the Smurfit European Open (1995-2007), WGC – American Express Championship (2002 – at which Tiger Woods made his first competitive appearance in Ireland – & 2004), AIB Irish Seniors Open, the Seve Trophy and, of course, the 36th Ryder Cup Matches at the K Club in 2006.
Throughout that period PLATINUM ONE was retained by the European Tour as its exclusive commercial and marketing consultants in Ireland. PLATINUM ONE’s brief for these golf events encompassed the following strands:
· Sponsorship procurement
· Sponsorship management
· Public relations
· Media Centre management
· Advertising consultants
· Below the line management
For the 2006 Ryder Cup PLATINUM ONE, which was represented on the official Steering Group for the event, provided the following additional services to Ryder Cup Ltd:
· Local and national government liaison
· Opening and Closing Ceremony planning and management
· Gala Dinner management
· Hospitality sales
In 2009 PLATINUM ONE devised and project managed the inaugural Lough Erne Challenge at the Lough Erne Golf Resort in Co Fermanagh. Ireland’s leading two professional golfers Padraig Harrington and Rory McIlroy competed in an 18 hole strokeplay head to head in a “made for television” event that reached more than 300 million homes in 37 countries. Click here for images of the Lough Erne Challenge.
PLATINUM ONE continues to explore new ways in which professional golf can provide broadcasters, right holders and sponsors with the right platform with which to partner and to help promote Ireland as a world class golfing venue and destination.
