Barcelona Pre Season '07 & '08
Already an established brand in Ireland, PLATINUM ONE's next goal was to cement the brand and communicate the company's services to the market in Scotland, the UK, Spain and wider-Europe.
In doing this, PLATINUM ONE targeted one of the largest properties in club football - FC Barcelona and secured their commitment to choose Scotland as their pre-season tour destination in 2007 & 2008.
PLATINUM ONE managed every operational facet of FC Barcelona's stay, including all travel needs, accommodation in St Andrews Old Course Hotel, nutritional demands, elite training facilities and media requirements. The Catalan giants participated in eight training sessions and took part in four PLATINUM ONE organised friendly matches against local SPL opposition.
PLATINUM ONE's marketing campaign ensured over 150,000 paying spectators attended the matches with the first game at Murrayfield generating the largest ever football crowd in the history of the famous home of Scottish Rugby.
To view pictures from FC Barcelona's 2007 & 2008 Pre Season training Stage, please click on the image gallery to the left.
Please also click on the following link for more information on the positive economic impact FC Barcelona's arrival had on the Scottish economy.
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